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Build content that performs across today’s platforms. In this hands-on course, you’ll learn how to align brand voice with audience behavior, craft platform-ready posts and use analytics to refine strategy so your work reaches the right people at the right time.

What you'll learn:

• Identify the core elements of effective social media content
• Align content strategy with brand identity, audience insights and platform algorithms
• Produce platform-optimized multimedia content
• Apply storytelling, copywriting and visual composition to improve clarity and impact
• Read performance metrics and turn insights into next steps
• Plan a consistent publishing schedule using content calendars and automation tools

This course is ideal for early-career marketers, creators, small business and nonprofit professionals, and anyone who needs to plan, produce and optimize social media content that supports real goals.

Topics and skills: Platform affordances and constraints, brand voice and identity, audience analysis, campaign design, tone and visual style, cross-format cohesion, narrative techniques for micro-content, metrics and optimization, scheduling and automation, plus ethical and legal guidelines for digital marketing.